Tim Hortons Smile Cookie Campaign
Calgarian's looking for fall pick me up had a Smile (Cookie) brought to their face during the third annual Tim Hortons Smile Cookie Campaign. The event that ran at all participating Calgary-area Tim Hortons locations raised funds for Calgary Health Trust in support of Neonatal Intensive Care Units across Calgary.
"We were delighted to partner with Tim Hortons in the Smile Cookie campaign and cannot thank the participating stores enough for their generosity and dedication to helping newborns who spend time in Neonatal Intensive Care Units at Foothills Medical Centre, Peter Lougheed Centre and Rockyview GeneralHospital," said Sally Flintoft, CEO, Calgary Health Trust. "We are also grateful to all the Calgarians who supported this great cause by purchasing Smile Cookies during the campaign."
This year was the most successful event with more than $158,000 raised for Calgary NICUs. Tim Horton's gives 100 percent of the proceeds to the Calgary Health Trust to purchase items like: a SiPAP, which is a non-invasive ventilator; evacuation chairs, which can evacuate up to six babies at a time in an emergency; omnibed exam lights, which help provide higher degree of light for babies laying on an omnibed; cardiac monitor roll stands, which help secure the monitor; an MRI saturation monitor, which monitors blood oxygen levels in babies while they are undergoing an MRI; portable breast pumps; a bilimetre, which is used to measure the intensity of phototherapy lights; and industrial breast milk freezers.
Smile Cookie was originally created as a way to help raise funds for the Hamilton Children's Hospital in Ontario. Since 1996 it has grown into a major fundraising event across North America. Nationally, Tim Hortons restaurant owners support more than 345 local charities through the annual Smile Cookie Fundraiser. The company has raised more than $3.6 million nationally to help make a true difference in the communities where Tim Hortons operates.